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Bloomfield Hills, October 27, 2006 —
On October 5th in Baltimore, Maryland, ChemFree Solutions, Inc.
introduced the healthy living world to a new and better way of cleaning by launching their Naturally Clean
line of enzyme-based cleaning products at one of the largest natural products trade show in the United
States. Retailers, brokers, wholesalers and the entire natural products industry enthusiastically welcomed
them to Natural Products Expo East, and honored Naturally Clean by selecting it as runner-up for Best New
Packaging of the show. The recognition was pleasantly surprising for two reasons. One, ChemFree is new to
this market, and two, cleaning product’s packaging traditionally doesn’t stand out when compared to
packaging powerhouse categories like food, beverages, personal care, and cosmetics. Read more...
JUNE 2006
—
Natural Foods
Merchandiser, the most read trade publication in the Health Food Industry,
wrote an article titled
"Green Cleaners Take a Bite Out of Grime".
This is an excerpt from that article interviewing our founder, Dennis
Voss.
But
do they work? A new entry to the
marketplace, Michigan-based ChemFree Solutions, is readying a line
of enzyme-based green cleaning products. Companies such as Bi-O-Kleen
incorporate the crud-blasting power of enzymes in their cleaning arsenal,
but ChemFree is the first to develop a line that consists exclusively
of enzyme-based products. The yet-to-be-named cleaners will work on
mold, counters and floors.
"Hospitals
use enzymes to clean their surgical instruments," said ChemFree
founder and Chief Executive Denny Voss, "because enzymes both
remove organic material and sterilize the instruments." Enzymes
work as catalysts to chemical reactions—in the case of cleaning,
by speeding up biodegrading, as most dirt is organic material.
Voss
developed his enzyme-based formulas to use in his ceramic tile cleaning
business and found the products so effective, he started ChemFree
to develop and distribute them. Most other cleaners on the market
use solvents and surfactants based either on chemicals or plant-based
oils. "They both work on the same principles," said Voss,
"but enzymes clean with a microbial approach. … It's a
more powerful way to clean."
To
read the complete article: http://www.naturalfoodsmerchandiser.com
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